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Research papers

Market research as a tool for company forecasting and planning

Though my subject centres on the relationship between market research and company planning, let me also make some reference to national economic planning. This is because I think there are many analogies of principle and method between company...

Catalogue: The European Marketing Research Review 1969
Author: Luigi Pieraccioni
August 1, 1969
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Citation

Pieraccioni, L. (1969a, August 01). Market research as a tool for company forecasting and planning. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/market-research-as-a-tool-for-company-forecasting-and-planning